Sr. Product Designer

Oct 2021 - Sep 2024 · 3 yrs

1. Designed a dynamic buyer/seller chat platform from ground zero, optimising user interactions and driving seamless transactions.

2. Data analysis to refine user journeys and boost web-to-app conversions, resulting in significant business growth and enhanced user satisfaction.

3. Cross-functional collaboration with interdisciplinary teams to align design initiatives with company goals.

Case Studies:

Building a P2P Chat feature

What is a Reverse Marketplace?

Lead Product Designer

Mar 2020 - Feb 2023 · 3 yrs

1. Partnered with Aradhana Fashions to conceptualise, design and launch an e-commerce platform, called afplstores.com.

2. Directed a creative team to execute compelling digital marketing campaigns, resulting in enhanced brand visibility and customer engagement.”

Sr. Product Designer

Feb 2019 - Jul 2019 · 6 mos

“Led the design of a crypto-based digital wallet, leveraging my creativity and technical acumen to deliver a seamless user experience in the rapidly evolving cryptocurrency space.”

UX Designer - Product

Jan 2016 - Jan 2019 · 3 yrs

1. Designed an engaging App Onboarding UI tailored for car enthusiasts, enhancing user experience and driving an increase in app ratings and a 20% improvement in user retention.

2. Designed captivating micro-animated CTAs highlighting vehicle features, resulting in a 30% rise in click through rates (CTR) and a significant boost in leads generation..

Article:

Is your App a good story teller?

Summer Internship

Jun 2016 - Jul 2016 · 2 mos

“Designed web applications for the Infosys intranet server "Sparsh”. Also designed Infosys Product Catalog.”

• Bachelors in Engineering (IPS Academy)

  Aug 2010 - Jun 2014

• Masters in Design(MIT Institute of Design)

  Jul 2015 - Oct 2017

Associate Vice President, User Experience

(Asset & Wealth management)